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ActiveXchange

ActiveXchange's advanced data analytics and intelligence helps recreation and sports organizations maximize performance and predict trends.

Samantha Postlethwaite avatar
Written by Samantha Postlethwaite
Updated over 4 months ago

Amilia has partnered with ActiveXchange to offer a lucrative exploration of your SmartRec data through user-friendly charts on a simple-to-use platform.

ActiveXchange's leading data intelligence services gives you localized demographic and community profile data across the industry that will help you make evidence-based decisions, boost participation and identify growth opportunities.

In this article:

1. What are the benefits of using ActiveXchange?

The data intelligence informs those 'so what next?' decisions, helping your organization and facilities to better respond to the needs of current members, keeping them more engaged, and more effectively reach new members within the local market.

👇 Click below to see how ActiveXchange's data extraction and intuitive dashboards unlock answers hidden within your data.

Interactive mapping

View community sites and facility locations across any geographic location, and plan for better resource allocation and growth opportunities.

Understand population demographics and community profiles

With Community Profile Layers, you can view and analyze population demographics, as well as health & wellbeing profiles across neighborhood, city, and provincial geographies. You'll learn more about the communities you serve so that you're ready to provide the services they want and need.

Track membership trends and reduce customer turnover

Observe membership trends for new and current members, as well as those who leave in the Centre Manager dashboard. Analyze participant demographics, determine popular programming, and develop optimal delivery timetables based on data insights by sector & site with the Program Manager dashboard.

Paired with other ActiveXchange features, you can extend average membership length and reduce churn through targeted engagement strategies.


2. How does the ActiveXchange integration work?

Amilia and ActiveXchange have a partnership whereby data necessary to power the ActiveXchange platform is shared between both organizations using an API in JSON format.

  1. This API allows the ingestion of Amilia SmartRec data into ActiveXchange's platform (once a month), which powers the ActiveXchange data intelligence platform.

  2. The ActiveXchange team then transforms the extracted data so it can be displayed in ActiveXchange's platform, often joining and enhancing registration data with other centrally licensed contextual data. You will need login credentials to view the data on ActiveXchange's platform.

  3. The ActiveXchange platform then displays the data intelligence in a collection of dashboards, reports, mapping layers, and other intelligence tools to help support growing membership, retaining members, optimizing programming, improving customer satisfaction, and more.


3. How do I get started with ActiveXchange?

Do you want to see a demo or open an ActiveXchange account?

Contact Amilia's customer support team at

✉️ support@amilia.com or ⌨️ start a chat with us

and we'll put you in touch with the right folks!

Do you have questions about ActiveXchange or the integration?

Contact ActiveXchange's team at

Be sure to mention your organization has an Amilia SmartRec account!


FAQs

1. Who is this integration for?

This integration is for organizations that are looking to grow membership, by knowing where and how to focus their resources to have a greater impact on their community.

2. How much does the integration cost?

To learn more about pricing, please contact intelligence@activexchange.ca to get a quote for your organization.

3. How does ActiveXchange obtain its data?

ActiveXchange aggregates and transforms complex and often fragmented data from multiple sources, making it easier to analyze and interpret (e.g., using dashboards, statistics, etc.). ActiveXchange has three types of data sources:

To learn more, visit ActiveXchange's website at https://activexchange.ca/data-intelligence

4. What is the Canadian Parks, Recreation and Sport Infrastructure Database?

The Canadian Parks, Recreation and Sport Infrastructure Database (CRPA) collates information about parks, recreation, and sport facilities across Canada, including location, size, amenities and age. It provides all stakeholders with a common and open data repository for adding, managing, and accessing relevant non-commercially sensitive infrastructure information.

You can sign up for a free account that provides access to localized demographic and community profile data, all delivered through an interactive mapping tool. There is an analysis dashboard with basic benchmarking to show how infrastructure levels in each area align with the total population, and how these compare with neighboring communities.

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