Check out the Apps tab to activate third-party analytics!
You can find out where visitors are coming from and what they looked at while in your SmartRec store by integrating third-party analytics (Google Analytics) and advertising platforms (Google Ads and Facebook Business Manager) in the Store>Store settings>Web Marketing subtab.
Add your Google Analytics Tracking ID to track your store's activity;
Integrate your Google Ads to track the performance of your search campaigns;
Track and re-target customers who access your SmartRec store; and
Track conversions (ex: sales) made through your Google Ads and/or Facebook campaigns.
To benefit from Google Analytics and Google Ads integration, you must have a Gmail account and activate a Google Analytics and/or a Google Ads campaign. For best results, embed your SmartRec store into your organization's website.
Google Analytics Integration
Once your Google Analytics account has been created, you will be provided with a tracking code. Paste the code into the Tracking ID field under Store>Web Marketing:
The tracking code will engage anytime a web user (who has Javascript enabled) visits your SmartRec store. Access to this data is limited to those who have login access to the Google Analytics account.
Here are some examples of statistics you can gather with the help of a Google Analytics account:
Active users on your store page;
Bounce rate (visitors who leave your store after viewing only one page);
Average session duration;
Location (country and city);
Language;
Browser used; and
Type and number of conversions.
🕵️♂️ Need to track user activity across multiple websites or domains?
Click here to learn how to set up cross-domain measurement with GA4.
Google Ads Integration
Google Ads helps drive potential customers to your website by allowing you to purchase keywords that result in your business ad appearing when a user types your keywords (or related words) in the Google search field.
To integrate Google Ads into your SmartRec store and track visitors and sales that were made as a result of clicking on your ads, find the remarketing tag code and copy the variable google_conversion_id and the variable google_conversion_label.
Click here to learn how to find your Conversion ID and Label in your Google Ads account.
Facebook Integration
If you're using a Facebook campaign to market your business, why not link it to your SmartRec store? A Facebook pixel code allows you to track conversions (ie: sales) from Facebook ads as well as collect data on users who've landed on your store page. The Facebook pixel also allows you to re-target ads to your visitors on Facebook or Instagram. You must activate the Facebook Ads Pixel in the Apps tab.
Simply paste your Facebook pixel code Id in the following field:
Purchase Conversion
SmartRec can send invoice data to your Google Ads and/or Facebook campaigns. This means that conversions made as a direct result of clicking on your Google or Facebook ads will trigger SmartRec to send invoice totals to your Analytics account. This is a great way to know how much you are making from an ad versus how much you are spending.
👉 No other invoice data is provided other than purchase totals.
* Last updated in November 2024